As the quintessential social media platform, Facebook is now a vital component of any business’s online presence. But to succeed on Facebook, you need to approach it differently than you would your personal account. On your personal profile, you’re likely only concerned with the opinions of your friends and family. However, on your business account, you need to engage with everyone and focus on metrics such as Facebook customer engagement, page traffic, conversion rates, and post effectiveness. It can be a whole new world compared to “regular” Facebook, but don’t fret. Tasty Marketing has compiled six essential tips to help you increase your Facebook engagement!
Optimise your Facebook posts for timing
For businesses on Facebook, posting at the right time is crucial to maximise engagement. Tasty Marketing understands that this may sound obvious, but it’s essential not to get lost in the noise. To ensure that your content is seen by as many fans as possible, you need to post it when they are online and active. By using Facebook Insights, you can find out when your fans are most active, allowing you to schedule your posts for maximum visibility and customer engagement. Remember that timing is everything, and by posting at the right time, you’ll keep your fans coming back for more.
Use a Call to Action to Boost Engagement
As we mentioned in our recent post on Instagram, people are more likely to take action if you ask them to do so. The same is true for increasing engagement on Facebook. By including a clear call to action in your posts, you can prompt your audience to leave a like or comment. This isn’t a sign of desperation, but rather a helpful reminder that can encourage your fans to take action that they might have already wanted to do.
Repurpose Successful Posts on Your Facebook Page
If a post has resonated well with your audience, it’s worth considering repurposing it. As the saying goes, “if it ain’t broke, don’t fix it.” However, it’s important to note that you can’t simply rely on the same content day after day. Occasionally revisiting a past hit can help to increase engagement on your Facebook page. Just make sure to add a fresh spin to keep it interesting for your followers.
Mark Special Occasions on Facebook
Special occasions are among the first things we consider when brainstorming new content at Tasty Marketing. Even if you’re using Social Media for business, your audience knows that you don’t exist in a bubble. Holidays like Christmas, New Year’s, and Easter still occur in your world as well as theirs, and can spark conversations during the appropriate seasons.
Lesser-known or more playful celebrations are also a great way to mix up your routine. They provide something out of the ordinary and offer an exciting perspective for increasing engagement on Facebook.
Offer Value to Your Facebook Customers
In order to increase engagement on Facebook for business purposes, it’s important to provide some kind of value to your followers. Tasty Marketing knows from experience that value can come in various forms. It could be a new piece of information, a call-to-action, a humorous or motivational quote to brighten their day, or a chance to provide feedback and have their opinions heard.
Essentially, anything that leaves your audience feeling better or more informed after reading your post qualifies as ‘value’. It’s also worth noting that you can still boost your engagement on Facebook by sharing content from other sources – just be sure to give credit where credit is due. Additionally, there are advanced techniques that you can utilize to further increase engagement on Facebook. Check out Tasty Marketing’s blog for more information on these techniques.
That’s it for now! While the Tasty Marketing team will continue to share more valuable tips on our blog, we understand that you may need personalised advice sooner rather than later. Don’t hesitate to contact us anytime, either by visiting our office in person or by sending us a message on our Facebook page. We’re always here to help you with your Social Media and Facebook engagement needs!
