We hope you all had a great Easter break! Seek Social is back with some more valuable tips for those who use Instagram for business. In this article, we will focus on Instagram Stories and explain why they should be an essential part of your Instagram marketing strategy.
Bring Visability to your brand with Instagram Stories
Instagram stories can help you tap into a massive audience of 200 million active users per day. Even if your product appeals to just one in a million people, there are still 200 potential leads waiting to see your content on a daily basis. With Instagram stories being discoverable, you don’t always have to chase after new leads as people who have not yet followed you can still come across your stories. This makes Instagram stories a great way of meeting new fans by chance. However, Seek Social recommends targeting specific audiences by using hashtags just like on other social media platforms.
Instagram Stories: A Versatile Marketing Tool
As a business owner, it’s crucial to maximize your social media presence, and Instagram Stories is one of the most versatile tools you can use. With Instagram’s 200 million active daily users, there’s a massive audience waiting to see your content. The great thing about Stories is that they’re discoverable, even by non-followers, making it an excellent way to reach new audiences.
One of the features that make Instagram Stories great is the ability to tag people. This allows you to build relationships with your most loyal followers and potentially reach a new audience through their followers. Additionally, including an outbound link in your Stories is an effective way to direct people to your website or webstore and increase brand awareness, interest, and sales.
Another advantage of Instagram Stories is that there’s no ‘best time’ to post them. Your content will be visible to your followers whenever they log in, making it essential to post fresh content regularly. Seek Social suggests posting Stories 10-12 hours apart to ensure you’re not overwhelming your audience.
Lastly, repurposing your Instagram Stories for other social media platforms is a great idea. You can chop up your content into bite-size chunks and use it for a week-long series on Twitter or Facebook. With Instagram Stories’ versatility, you can take advantage of this feature to maximize your social media marketing strategy.
Instagram stories can create a sense of exclusivity for your fans…
For businesses on Instagram, utilizing Instagram stories can provide a unique opportunity to take your followers behind the scenes of your brand. Remember the importance of teasers from last week’s Seek Social blog? Well, Instagram stories are a great way to give your followers a sneak peek into your upcoming products or services. Additionally, you can showcase the personalities behind your brand by sharing photos and videos of your team, pets, and office space. This type of content makes for engaging Instagram stories and gives your followers an exclusive, VIP look into your business.
Instagram Stories bring flexibility to your content…
Are you tired of seeing the same type of posts from the same users on your feed? Tasty Marketing can help you freshen things up! With Instagram Stories, you can mute a user without unfollowing them, giving you the chance to take a break without upsetting a client or potential customer with an unfollow. Additionally, when using Instagram for business, you may not want certain users to see what you’re working on. With Instagram Stories, you have the flexibility to hide your own stories, keeping competitors out of the loop while bringing your customers closer to your brand.
That’s our general take on Instagram Stories, but if you want more personalised advice, we’re more than happy to help! Contact us at any time on 07718 424 793 or by email: info@tasty-marketing.com
